Reading Rainbow Partners with Nat Geo Kids to Release Digital Picture Books & Easy Readers

LeVar Burton, host and Executive Producer of the Reading Rainbow show, co-founded RRKidz - peoplewhowrite

LeVar Burton, host and Executive Producer of the Reading Rainbow show, co-founded RRKidz

As part of Reading Rainbow’s (now RRKidz) plan to partner with publishers to convert their titles into interactive digital works, the veteran PBS reading show is joining forces with National Geographic Kids. Together, Publishers Weekly reports, RRKidz and Nat Geo Kids will “offer a line of branded digital picture books and easy readers.” The piece adds,  “The Reading Rainbow book app will debut the National Geographic Kids’ digital content beginning in March 2013 with 30 titles.”

2013 is shaping up to be a fantastic year in children’s reading. McDonald’s has launched a promotion in the UK to give away children’s books with their Happy Meals.