Before she won multiple awards and wrote one of the Times Book Review’s top-ten books of 2014, the young poet Eula Biss tried to sell a book of essays to major publishing houses. “They were looking to push her into a more polemical voice,” says her literary agent Matt McGowan. Biss wouldn’t change her diffident, lyrical approach, and nothing came of it. Then she won a publication prize from Graywolf Press, a nonprofit outfit in St. Paul, Minnesota. After the resulting book, Notes From No Man’s Land, won a National Book Critics Circle Award, publishers were the ones doing the courting. “I could have easily sold On Immunity for more money,” says McGowan of Biss’s follow-up. Instead, “I made Graywolf do a little song and dance to make sure they were going to make this big.” They did, and Biss’s study of vaccination merited wide acclaim, strong sales, and another call from a commercial house — this time offering six figures for the paperback. McGowan declined: “Why change a winning team?”
Money is important, but most important thing to consider is the support your publisher will give you. In the end, meaningful backing from your publisher–and an agent who gets that–is worth more than money.