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Copy Swooning

Ikire Jones copy_peoplewhowrite

Check out the story behind “The Dumilé” jacket on the Ikiré Jones website

The copy for Wale Oyejide’s new menswear label Ikiré Jones is brilliant. The copywriter(s) regale browsers and customers with a travelogue that shuttles from a Kabukichō elevator in Tokyo to a hookah bar in Kinshasa–the dapper protagonist (in shetland wool sport jacket) firmly at the center of a florid cast of characters. Click over to the “Heritage” section for a trip to New Lagos, circa 2081. A companion book would be a genius tie-in.

Ikire Jones copy-The Dumile_peoplewhowrite

The Dumilé


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