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Kinney Promoted New "Wimpy Kid" Book 6 Months Before Its Release

1.3 million copies of Diary of a Wimpy Kid: Hard Luck were sold in the book's first week of release. - peoplewhowrite

The newest title in Kinney’s Wimpy Kid series sold 1.3 million copies in its first week

When it comes to marketing a book, it’s hard to know when to start pushing a title. Is it best to start shouting right before the book comes out so it’s top of mind? Or does the much earlier writer get the sales?

Of course, Jeff Kinney’s bestselling Wimpy Kid series is already successful so he’s probably not the best gauge, but it’s interesting to note that, even in our short attention span culture, people can still follow a six-monthlong story–that isn’t televised, and doesn’t involve scandal or celebrity gossip–from beginning to end. According to Publishers Weekly, “Abrams began promoting the title more than six months before its release, incorporating an online cover reveal with, among other efforts, a truck tour to bookstores across the U.S.” The eighth book in Kinney’s series sold 1.3 million copies in its first week of release.


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