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The New Penguin Random House Logo

UPDATE: This, according to Business Week, is the official new logo for Penguin Random House. It replaces the temporary official logo created for the merged power publishers in July 2013. The erasure of the bird and house for typography feels auspicious as the publishing industry paddles for a business model that will keep it afloat in the age of Amazon and increasingly sophisticated self-publishing capabilities — a statement about what matters most: the art of carefully considered words.

penguin_random house_logo_peoplewhowrite

The official Penguin Random House logo as of June 3, 2014

Official Penguin Random House logo_peoplewhowrite

The official Penguin Random House logo

Penguin and Random House have officially merged and the formerly separate publishing giants have merged their logos tentatively, the Penguin isolated from the House it now calls home. I’m sure the designer(s) that labored over this approved graphic went through a zillion rounds before the powers that be decided on this, but when the news first broke, the logo explorations were far more exiting.

Take a look at some of the logos people imagined.

Penguin Random House logo exploration 1 - peoplewhowrite

The Penguin in a new environment

Penguin Random House logo exploration 2 - peoplewhowrite

kind of creepy, but fully incorporated

Penguin Random House logo exploration 3 - peoplewhowrite

The Penguin of the House…

Penguin Random House logo exploration 4 - peoplewhowrite

The Penguin pets the House

Penguin Random Houes logo exploration 5 - peoplewhowrite

The Penguin IS the House

Penguin Random House logo exploration 6 - peoplewhowrite

Random Penguin wallpaper in the House

 

Penguin Random House logo exploration 8 - peoplewhowrite

Mommmm! There’s a Penguin on the House!

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5 responses to “The New Penguin Random House Logo

  1. Pingback: Bring Back the Distinct Brand in Publishing | people who write

  2. TrashBash

    Love these. My favourite are the Penguin IN the house, IS the house and definitely ON the house. They make the most sense to me and they’re all random and the penguin is just familiar.

  3. Pingback: William Morris’ IMG Acquisition Gives Them Unprecedented Power to Influence Global Culture–Or Does It? | people who write

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