UPDATE: This, according to Business Week, is the official new logo for Penguin Random House. It replaces the temporary official logo created for the merged power publishers in July 2013. The erasure of the bird and house for typography feels auspicious as the publishing industry paddles for a business model that will keep it afloat in the age of Amazon and increasingly sophisticated self-publishing capabilities — a statement about what matters most: the art of carefully considered words.
Penguin and Random House have officially merged and the formerly separate publishing giants have merged their logos tentatively, the Penguin isolated from the House it now calls home. I’m sure the designer(s) that labored over this approved graphic went through a zillion rounds before the powers that be decided on this, but when the news first broke, the logo explorations were far more exiting.
Take a look at some of the logos people imagined.