Posted on

Baileys Irish Cream Brand Will Sponsor Women's Prize for Fiction

Baileys will sponsor Women's Prize for Fiction starting 2014 - peoplewhowrite

Baileys Irish Cream

Let the drunken writer jokes begin. Baileys, the brand behind the Irish whiskey cream liqueur, is now the sponsor of the Women’s Prize for Fiction — now known as the Baileys Women’s Prize for Fiction. Formerly, it was called the Orange Prize, after the Orange technology brand that sponsored the literary award for the 16 years since its 1996 launch.

Kate Mosse, chair of the Women’s Prize for Fiction board, told The Bookseller, “We were delighted by the range of interest-and enjoyed meeting brands in various sectors-but in the end, the Women’s Prize for Fiction board felt Baileys was the ideal choice as our new partners.” Citing the alcohol brand’s “passion for celebrating outstanding fiction by women and willingness to help in bringing the prize to ever wider audiences,” Mosse added “we were interested in a brand fit from outside, that brings more interest and money into the industry.”

As an added benefit, the Prize doesn’t have to look far for a liquor sponsor for their upcoming award ceremony. Baileys will, of course, furnish the beverages to be served on Wednesday June 5th when the shortlisted authors — Kate Atkinson, Zadie Smith, Barbara Kingsolver, A.M. Homes, Maria Semple, and Hilary Mantel — will learn who gets the award.

Advertisements

8 responses to “Baileys Irish Cream Brand Will Sponsor Women's Prize for Fiction

  1. Pingback: A.M. Homes' "May We Be Forgiven" Wins Women's Prize for Fiction | people who write

  2. Pingback: Three New Members Named to National Book Foundation Board | people who write

  3. Pingback: E.L. James Introduces Fifty Shades of Grey Wine | people who write

  4. Pingback: The Folio Prize Announces Inaugural Shortlist | people who write

  5. Pingback: Adichie, Catton, Kushner, & Tartt on Baileys Longlist | people who write

  6. Pingback: Chimamanda Adichie Wins 2013 National Book Critics Circle Award | people who write

  7. Pingback: Donna Tartt's "The Goldfinch" Wins the Pulitzer | people who write

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s