Publishers Weekly reports that starting this fall, Zondervan, the division of HarperCollins Christian Publishing behind bestsellers The Purpose Driven Life and America the Beautiful, will release new YA titles via their new imprint Blink. “These will be hopeful books,” Chriscynethia Floyd, Zondervan’s VP of marketing explained, but the imprint is not aimed at the Christian market.
“These would be no different from other YA titles published by HarperCollins. They are for anyone, regardless of faith,” Floyd continued. Harper Collins also publishes YA titles under their Harper Teen and HarperCollins Ebook imprints, among others.
Perhaps referencing the trend of dark themes that have topped the young adult bestsellers lists for the past few years, Floyd added, “We won’t go as dark [as some other YA novels], but we will touch on very real issues.” Blink plans to release five to six titles a year.