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Christian Publisher Launches Mainstream YA Imprint

Blink, new imprint by Christian publisher Zondervan, will release mainstream YA titles - peoplewhowrite Publishers Weekly reports that starting this fall, Zondervan, the division of HarperCollins Christian Publishing behind bestsellers The Purpose Driven Life and America the Beautiful, will release new YA titles via their new imprint Blink. “These will be hopeful books,” Chriscynethia Floyd, Zondervan’s VP of marketing explained, but the imprint is not aimed at the Christian market.

“These would be no different from other YA titles published by HarperCollins. They are for anyone, regardless of faith,” Floyd continued. Harper Collins also publishes YA titles under their Harper Teen and HarperCollins Ebook  imprints, among others.

Perhaps referencing the trend of dark themes that have topped the young adult bestsellers lists for the past few years, Floyd added, “We won’t go as dark [as some other YA novels], but we will touch on very real issues.” Blink plans to release five to six titles a year.

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4 responses to “Christian Publisher Launches Mainstream YA Imprint

  1. Pingback: Bestselling Books of 2013, So Far | people who write

  2. indytony

    I look forward to seeing the quality of work that is published on this imprint.

  3. Pingback: UK Children’s Laureate: Children’s Books Get No Love, Despite Strong Sales | people who write

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