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300 Copies a Day Makes You An Amazon Bestseller, Says PW

Amazon.com logoPublishers Weekly thinks it has figured out how many copies that need to sell to achieve official “bestseller” status on Amazon. The writer of the PW piece Gabe Habash explains:

Like everyone else, PW couldn’t get sales numbers from Amazon, but by studying the print bestseller list for a two-week period, we were able to determine that a title in Amazon’s top five averages 1,050 print copies sold across all channels, including other retailers, on a typical day. And because the general industry thinking is that Amazon accounts for about 30% of print sales, that means it likely takes around 300 copies per day to reach Amazon’s top five, depending on the day of the week and the time of year.

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