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Start-Up Serves Up Book Recommendations by Notables for $20/Month

Brooks Swinnerton, co-founder of - peoplewhowrite

Brooks Swinnerton

When NASA astronaut T.J. Creamer recommended Brooks Swinnerton read Death by Black Hole by Neil Degrasse Tyson, the idea for was born. Aiming to connect readers with recommendations from thought leaders, co-founder Swinnerton offers curated lists readers can subscribe to. According to StartupBus, “Members pay $20 monthly to receive one ebook or paperback from a curator of their choosing.” The inaugural curators include Zappos CEO Tony Hseih, author Baratunde Thurston, and SVP of Global communications at Donna Karan Aliza Licht (aka DKNY PR Girl).


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