“Book discovery” was apparently a big theme at the recent Digital Book World Conference with this key nugget being the takeaway: While fewer people are discovering books in traditional bookstores, readers aren’t finding new books online either, at least not in great numbers.
In other words, although Google, Facebook, Youtube, Pinterest and Twitter have tremendous reach, they are not effective (or desired?) book discovery engines for readers. Instead, readers head to Amazon, Goodreads, or a writer’s website to find and buy the book they’re looking for. Makes sense. They can get in and out with what they came for quickly.
Shelf Awareness has a great article on the topic as does paidContent. pC’s piece also reported on how the shift may impact the success of non-fiction versus fiction, noting: “The shift to online buying presents particular difficulties for nonfiction: Twice as many works of nonfiction are sold in physical stores as online.” (This could explain why fiction dominated the 2012 bestsellers lists.)
So, Scribes, the takeaway seems to be this:
1) Encourage readers of your book to post an Amazon Review, (just beware: Amazon is deleting suspect reviews)
2) Get active on Goodreads
3) Make sure your website does a great job of explaining what your book is about and has an easy to find “Buy” button