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McDonald's Pledges to Distribute 15M Books in UK as Happy Meal Swag

A new Happy Meal promotion in the UK will give away 15 million books by 2014, making the Golden Arches the biggest distributor of children's books in the UK - peoplewhowrite

A new Happy Meal promotion in the UK gives away books

McDonald’s has been blamed for the epidemic of childhood obesity, but with a new program that I hope comes to the US, the fast food chain may be credited with fostering a new generation of book lovers.

Starting today, McDonald’s in the UK will give away books with Happy Meal purchases. The Telegraph reports, “By the end of 2014, the fast-food retailer will have handed out at least 15m fiction and non-fiction books to Happy Meal eaters,” making it the largest distributor of children’s books in the UK. How you like them arches?

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2 responses to “McDonald's Pledges to Distribute 15M Books in UK as Happy Meal Swag

  1. Pingback: Reading Rainbow Partners with Nat Geo Kids to Release Digital Picture Books & Easy Readers | people who write

  2. Pingback: I'm Starting to Be Suspicious of the Term "Book Discovery" | people who write

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