File this under brilliant. As part of their annual drive to promote Dutch literature via Dutch Book Week, Collective Promotion Dutch Literature engaged Amsterdam-based ad agency Van Wanten Etcetera to create a campaign. The goal was to specifically celebrate the autobiography, and in response the agency came up with the “Written Portraits” theme.
I don’t know what’s more impressive: the literary busts created by Dutch creative collective Souverein, or the photography which underscores the picture-worth-a-thousand-words axiom. That said, the campaign ironically casts the print book as a museum piece which may or not be a good thing as book lovers increasingly favor e-reading to physical tomes. Either way, it makes the case for reading — whatever the format — beautifully. Check out more book-inspired art here.