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National Book Award Winners' Sales: Encouraging or Depressing?

Louise Erdrich's The Round House won the National Book Award.

Publishers Weekly reports that all four winners of 2012 National Book Awards — Louise Erdrich’s The Round House, Katherine Boo’s Behind the Beautiful Forevers, David Ferry’s Bewilderment, and William Alexander’s Goblin Secrets — saw sales spikes in the month immediately after their win. Erdrich sold 30,000 copies after her win, while Alexander has seen sales of his poetry book surge to a total of 2000 copies sold. Considering, from personal experience, how extraordinarily difficult it can be to sell even one copy of a book, I am even more motivated to make my next novel worthy of attention from the awards committees, but  commenter John J. Geoghan is not impressed. “The really shocking thing here is that in a nation of 350 million people, approximately 172 million of which pay admission to see a movie in any give year, the number of book sales for National Book Award winners remain depressingly small.” He has a point.

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7 responses to “National Book Award Winners' Sales: Encouraging or Depressing?

  1. Pingback: Junot Diaz is Next Featured Author in "Selected Shorts" Reading Series « people who write

  2. Hello! This is my first comment here so I just wanted to give a
    quick shout out and tell you I genuinely enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that go over the same subjects?

    Many thanks!

    • Thank you so much for your comment, and for taking the time to check out the blog! I think PublishersWeekly.com, PublishersMarketplace.com, TheBookseller.com, and PaidContent.org are great news sites for the industry.

  3. Pingback: Zadie Smith Named Among 2012 National Book Critics Circle Finalists | people who write

  4. Pingback: Buying a Spot on the Bestseller List, Authors View it as a Marketing Expense | people who write

  5. Pingback: Katherine Boo Won NYPL's Helen Bernstein Book Award | people who write

  6. Pingback: Publishers, Bookstores May Lose Out on Man Booker Boost | people who write

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