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"New Adult" Category Expanding at Simon & Schuster

Author Abbi Glines

Author Abbi Glines is among the “New Adult” authors signed to Simon & Schuster UK

With YA and children’s fiction sales growing amidst declining sales and a shifting industry business model, publishers and agencies are partnering up, and prospecting new formats and categories. Random House recently announced three new digital-only imprints. Power agencies ICM and Sagalyn joined forces. Now, Simon & Schuster UK is expanding a new category–“New Adult”–aimed at the YA and just-past YA (college) audience. The genre, a kind of cross between romance and YA, is defined by love stories set on college campuses.

Per TheBookseller, S&S UK has acquired nine titles in the genre from three authors (Abbi Glines, Nicole Williams, and Steph Campbell) with a goal to introducing the authors to US readers. It’s worth noting that each of the authors were self-published in the US and landed on the bestseller lists. S&S UK publisher Ingrid Selberg told TheBookseller, “We have made a substantial commitment to the acquisition of a range of bestselling authors in the ‘new adult’ genre . . . We are very confident that these authors will be huge bestsellers on our list.” Get the full story on theBookseller.com.

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6 responses to “"New Adult" Category Expanding at Simon & Schuster

  1. This is really good information to know. Thank you for sharing this.

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