With YA and children’s fiction sales growing amidst declining sales and a shifting industry business model, publishers and agencies are partnering up, and prospecting new formats and categories. Random House recently announced three new digital-only imprints. Power agencies ICM and Sagalyn joined forces. Now, Simon & Schuster UK is expanding a new category–“New Adult”–aimed at the YA and just-past YA (college) audience. The genre, a kind of cross between romance and YA, is defined by love stories set on college campuses.
Per TheBookseller, S&S UK has acquired nine titles in the genre from three authors (Abbi Glines, Nicole Williams, and Steph Campbell) with a goal to introducing the authors to US readers. It’s worth noting that each of the authors were self-published in the US and landed on the bestseller lists. S&S UK publisher Ingrid Selberg told TheBookseller, “We have made a substantial commitment to the acquisition of a range of bestselling authors in the ‘new adult’ genre . . . We are very confident that these authors will be huge bestsellers on our list.” Get the full story on theBookseller.com.