A new Happy Meal promotion in the UK gives away books
McDonald’s has been blamed for the epidemic of childhood obesity, but with a new program that I hope comes to the US, the fast food chain may be credited with fostering a new generation of book lovers.
Starting today, McDonald’s in the UK will give away books with Happy Meal purchases. The Telegraph reports, “By the end of 2014, the fast-food retailer will have handed out at least 15m fiction and non-fiction books to Happy Meal eaters,” making it the largest distributor of children’s books in the UK. How you like them arches?
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